Monthly advisory with Ken, quarterly planning, and a CEO Dashboard™ that shows the real numbers. Build a business that grows beyond you.
You built the team, the revenue, and the name in your market. Yet every hire, split, and pricing call still runs through you. Strategic Advisory starts with four questions every CEO answers.
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Which calls can your leaders make today without asking you?
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Which KPIs do you review each week, and who owns each one?
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Who could run daily operations if you stepped back tomorrow?
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What would a buyer pay for this business as it runs today?
“When you do it all yourself, you are just an expensive employee.”
Ken built and sold his own 200-agent brokerage, so he knows the move from top producer to owner. Strategic Advisory shifts your week toward vision, leaders, and the numbers, while your team carries the daily work.
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Your team was built to take pressure off you. Most new business still comes through your own relationships.
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With no KPI dashboard, pricing, hiring, and spending calls ride on instinct and whatever happened last week.
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Top agents and staff see no growth path and no clear pay structure, so they take their skills down the street.
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Everyone knows which agent, expense, or role has to go. The decision sits for months while profit drains away.
A client in California was doing $4M in GCI. Within two years of working with Ken, the team reached $14M. Growth at that pace takes systems, strong leaders, and a plan you review with Ken every month.
Each six-month term of Strategic Advisory combines private time with Ken, a written plan, and live numbers. Here is what sits inside every engagement.
01
Ken reviews your financials, team, leadership, recruiting, marketing, operations, and vision.
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Private sessions with Ken every month to review progress and work through new problems as they land.
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The key numbers in your business get tracked on a set rhythm, so problems show up early.
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Round-the-clock access to Ken’s frameworks between sessions, for the questions that show up late.
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Your 90-Day Strategic Growth Plan™ names the few priorities that create the greatest impact.
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Each quarter, you and Ken reset priorities for the next 90 days based on what the numbers show.
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Ken walks through your CEO Dashboard™ with you and turns raw numbers into clear decisions.
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Every session checks one thing first: did you do what you said you would do in the last month?
Six stages take you from a full business review to a leadership team that runs the day without you.
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Ken studies your P&L, org chart, recruiting, marketing, and operations before he sets a single goal.
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Together you build a 90-day plan around the few moves with the biggest payoff for your business.
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Ken tackles tough calls: underperforming agents, bloated payroll, and weak splits.
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Monthly sessions check what got done, what moved in the numbers, and what needs attention next.
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Every 90 days, you and Ken update the plan against the trends on your dashboard and your goals.
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Your leadership team takes on more decisions each quarter, so the business can grow beyond you.
Strategic Advisory is our ongoing program for growing team leaders and broker-owners who want a CEO-level advisor in their corner, month after month.
Straight answers on Strategic Advisory: who it serves, how the monthly work runs, what it costs, what you walk away with, and where to go if another program fits.
Real estate strategic advisory is for successful team leaders and brokerage owners who want a more profitable, scalable, and valuable business. Most carry a real payroll and still sit at the center of every decision. About 21% of Realtors now work on a team, according to the 2026 NAR Member Profile. On our free evaluation, scores of 50 to 79 point to Strategic Advisory.
Real estate CEO advisory with Ken starts with a complete review of your business. You then build a 90-Day Strategic Growth Plan™, meet Ken in private monthly sessions, track KPIs on your CEO Dashboard™, and plan each quarter. It is advisory for real estate brokerage owners and team leaders, and it starts with expenses. Firms in the NAR Profile of Real Estate Firms name rising industry costs among their top challenges.
Move decisions off your desk. Build a leadership team, track your KPIs every week, and review your plan every month. Strategic Advisory walks you through that shift with Ken, using a written plan, a CEO Dashboard™, and monthly accountability. Ken’s benchmarks come from past client work. Your results depend on your market and on what you execute.
Strategic Advisory costs $15,000 every six months. Each term includes private monthly advisory with Ken Goodfellow, quarterly strategic planning, CEO Dashboard™ reviews, and 24/7 Advisory AI between sessions. It is the growth-stage program at Coach Ken International, for owners who want an advisor involved month after month.
For an outside read before an ongoing commitment, start with the Clarity Intensive, a one-time session for $799. Owners planning a sale or handoff fit Succession & Legacy Advisory at Goodfellow Advisory Group. Unsure? Take the free evaluation at Analyze Your Real Estate Business.
Share your GCI and where the business is heading. On a 30-minute discovery call, we confirm whether Strategic Advisory fits or another program suits you better.
