Coaching for Real Estate Brokers: A Complete Guide for Broker-Owners
Most broker-owners do not need more hype. They need a coach who will open the P&L, fix the margins, and build a business they can actually
Ken Goodfellow, real estate business coach. 30+ years, 2,000+ teams. Owners call when the business runs them.
Coach Ken International builds top-producing agents, teams, and broker-owners. Goodfellow Advisory Group guides established owners through succession, sale, and legacy.
For 30+ years, top agents, teams, and broker-owners have called Coach Ken to build profitable real estate businesses.
Succession, exit, and legacy advisory for established owners. Ken has been part of 50+ company sales, including his own.
For 30+ years, Coach Ken has been the name in real estate team coaching for top-producing agents, elite teams, and broker-owners.
Where Coach Ken clients arrive when they are ready for the next level: succession, legacy, and the work that outlasts a career.
Assessment first, then one session with Ken. Leave with your Clarity Report™ and 90-Day Action Plan.
$799 · One-Time Session
For growing teams and broker-owners. Monthly advisory with Ken, quarterly planning, CEO Dashboard™, 24/7 Advisory AI.
$15,000 · Every 6 Months
For founders and family firms planning succession. Ken has been part of 50+ company sales.
$2,500 · Per Month
For luxury leaders at $500M+ volume. Private, by invitation, built around your Market Dominance Plan™.
Private Inquiry Only
Twice-yearly sessions in person with Ken and a room of peers producing at the apex of the industry. 20 curated seats.
Most owners exit by accident. They sell when they have to, hand over a business that cannot run without them, and leave real money on the table. Succession by design works differently.
Ken has been part of 50+ company sales, including the sale of his own 200-agent brokerage. He knows what buyers pay for: clean financials, a current database, profitable agents, and systems that run without the owner.
Succession does not always mean leaving. It means having the choice.
01
Ken built a 200-agent brokerage and sold it. He knows the numbers, the culture, and what the transition costs.
02
Not a consultant watching from outside. A principal who built, ran, and exited. That is the biography clients buy.
03
Over 30+ years Ken has advised 2,000+ teams and 1,000+ broker-owners. The same three problems, every time.
04
The Founder Bottleneck™. Exit By Design. The 7-Pillar Elite Business Operating System. Embedded in businesses across North America.
Founder & Principal Advisor
· COACH KEN INTERNATIONAL
· GOODFELLOW ADVISORY GROUP
“Accountability is simply doing what you said you’re going to do.”
Barry Cohen
“The advisory relationship changed the trajectory of our entire operation. Not a coaching call — a genuine business partnership.”
Ashley Crain
“Ken’s understanding of succession and legacy is unlike anything else in this industry. He helped us think 10 years ahead.”
Audrey Ross
“For luxury producers, the strategic challenges are fundamentally different. Ken has frameworks built specifically for where we operate.”
F. Ron Smith & David Berg
“There are very few people in this industry who operate at the level we do. Ken is the only one I’d take strategic direction from.”
Ivan Sher
“The Billion Dollar Boardroom changed how I think about the relationship between production and legacy. Worth every dollar.”
George Bardagi
“We came in thinking we needed coaching. We left with a succession plan, a leveraged revenue model, and a business that could run without me.”
Lillian Montalto
“Ken brings a level of strategic clarity to real estate leadership that is genuinely rare. His frameworks don’t just make sense. They change how you see your business.”
Jane Lee
David Banks
“The Founder Bottleneck™ framework alone changed how I ran my business. In 18 months we grew 40% without adding to my personal workload.”
Frances & Todd Peter
“Ken helped us see the business we had built from the outside, and gave us the roadmap to take it to the next level together.”
Jeremy & Robin Stein
“Strategic clarity. Operational discipline. A plan that actually gets executed. That is what working with Ken delivers.”
Stone Sisters
“Ken understood our business and our partnership at a level no other advisor had. The advice was always exactly right for where we were.”
12 questions. Under 3 minutes. You get a score, a diagnostic report, and the program matched to your business.
Exit and legacy stage
Growth stage · $15,000
Entry session · $799
Early stage
7am
Private breakfast with your cohort. The conversations before the room opens are often the most valuable of the day.
9am
Ken opens with a breakdown of the theme that matters most right now. Drawn from his live advisory work.
11am
Two members bring their biggest challenge. Ken facilitates, the room dissects, and you get 45 minutes on your problem.
2pm
Every member leaves with three commitments for the next 90 days. Written, witnessed, and reviewed on a group check-in call between sessions.
The work does not stop when the room closes. A direct line to 19 peers at your level, 24/7. Questions answered, deals reviewed, referrals made.
Every seat is reviewed and approved by Ken. Team leaders producing $100M+, broker-owners managing 100+ agents, luxury specialists at the top of their markets.
“The Boardroom changed the direction of my business. Permanently. Not because of what Ken said. Because of who was in the room.”
Most broker-owners do not need more hype. They need a coach who will open the P&L, fix the margins, and build a business they can actually
Revenue is what people see. Margin is what you keep. One of them pays you. If you are asking what is a good real estate profit
GCI is the starting line, not the finish line. The real question is how much of it you keep. If you have ever wondered what is
Straight answers about Coach Ken International, Goodfellow Advisory Group, and how Ken works with top real estate agents, teams, and broker-owners across North America.
Ken works with top-producing real estate agents, team leaders, broker-owners, and luxury specialists across North America. His clients are typically established operators doing $1M+ in GCI or running significant teams and brokerages. He does not coach beginners, and he does not work with people who are not coachable. He turns away roughly 20 prospective clients every month.
Coach Ken International is the coaching brand: building profitable agents, teams, and brokerages through systems, accountability, and skills. Goodfellow Advisory Group is the premium advisory arm for established owners focused on succession, exit strategy, and legacy. Most advisory clients start as coaching clients. Growth first, legacy when you are ready.
Ken built and sold his own 200-agent brokerage plus two additional teams. He has been involved in 50+ company sales and has coached over 2,000 teams and 1,000+ broker-owners in 30+ years. This is operator experience. 85% of his new business comes from referrals, and his work has been featured in the Wall Street Journal and the New York Times.
Ken coaches to a 40% profit margin target on revenue. That means $5M in GCI should put around $1.2M in your pocket. Clients have gone from $4M to $14M in GCI in two years, and from $2M to $5M in revenue in the first three months of a year. Results come from fixing the three profit killers: agent splits, marketing overspend, and bloated payroll.
The Billion Dollar Boardroom is Ken’s flagship mastermind for the top operators in North American real estate. A small, curated room of peers producing at the apex of the industry, meeting in person with Ken to work on strategy, profit, and succession. Membership is by application only.
Succession does not always mean leaving. It means building a business that gives you options: sell it, hand it to family or leadership, or step back while it keeps producing. Ken’s advisory covers valuation, leadership succession, family business alignment, and exit structure, built on decades of real transactions.
Four things. Three years of clean financials. A fully current CRM and database. Profitable agents. And systems that run without you in the room. Most owners are missing at least two of the four. That gap is exactly what the succession advisory fixes before you ever go to market.
Start with where your business is. Growing teams and broker-owners who need systems and accountability belong in Coach Ken International coaching. Established owners thinking about exit, sale, or legacy belong in Goodfellow Advisory Group. If you are not sure, take the Business Health Score and the answer becomes obvious fast.
The first 90 days follow a fixed sequence: audit your P&L, fix your org chart, then rebuild your marketing and lead generation systems. Every engagement starts with a detailed discovery process before Ken takes you on. From there it is direct, structured work with real accountability. In Ken’s words, accountability is simply doing what you said you were going to do.
Start with the free Business Health Score on this page, or book a business evaluation. You will know within one conversation whether this is a fit. Ken only works with people who are ready to do the work, and 70% of his coaching clients end up getting business from past client referrals.
Every business has constraints: profitability, team performance, systems, accountability. In 30 minutes you will know what to fix first and whether Ken is the fit.